I lead with relationships, loyalty, and honesty. I don't ask anyone to do work I won't do myself, and I'll stay up when everyone else is asleep to get it right. I fight for the underdog, give people real chances, and expect them to take them. I put in the hard hours, do the research, and keep improving so the strategy is sharper tomorrow than it was today. Whatever it takes to complete the mission—on message, on time, and with integrity.
OPERATIONAL PRINCIPLES
- 01Nobody is above taking out the trash.
- 02It's my job to figure out the few ways it will go right and the many ways it can go wrong.
- 03Sometimes you have to protect the campaign from the candidate.
- 04I will always give the best advice possible, but at the end of the day, it's my job to execute the client's plan, no matter what.
- 05It's a reporter's job to ask tough questions; it's my job to have strong answers.
- 06Sometimes no response is the best response.
- 07If it makes you hesitate, don't say it and definitely don't post it.
- 08Stick to the messaging.
- 09Honesty is the universe's second best solvent.