BACKGROUND BRIEFING

Richard Hernandez is a strategic communications leader with a decade across politics and public affairs, known for turning fast, high-visibility moments into disciplined narrative, sharp execution, and measurable reach. Most recently, he was the senior advisor and led communications for Sam Brown's U.S. Senate campaign in Nevada, building relationships with national, state, and local journalists to secure multiple regional and national interviews and sustained earned coverage.

On the digital side, he grew Brown's audience from 0 → 263,300+ followers across social media platforms—delivering 75M+ impressions—and producing 150+ short-form videos (as well as TV spots and promos) that balanced viral engagement with message discipline. Individual assets reached 10M impressions and 708k likes, amplifying visibility across broadcast and social.

Richard also partnered closely with fundraising—supporting outreach, marquee events, merch strategy, and national travel—to help the campaign cross the $24M raised mark. His ability to integrate communications strategy with fundraising objectives resulted in enhanced donor engagement and broader campaign support.

His prior work spans 15+ campaigns, designing cohesive, data-driven communication plans that reached millions of swing voters while keeping message discipline tight across channels. He has managed both small and large staffs and countless events/trainings while running integrated comms. He also co-owns a local small business in Henderson, Nevada generating $500K+ annually.