BACKGROUND BRIEFING

Richard Hernandez is a strategic communications and operations leader with a decade of experience directing policy-driven media initiatives, executive communications, and integrated campaigns at the national, state, and local levels. He specializes in translating complex policy and technical issues into clear, persuasive narratives while coordinating the teams, budgets, and systems required to deliver measurable results.

In 2024, Hernandez served as a senior advisor and led communications for Sam Brown's U.S. Senate campaign in Nevada. He secured sustained national and regional media coverage, helped grow the campaign's digital audience to more than 263,000 followers, and generated over 75 million impressions.

His policy communications experience includes developing a digital assets initiative in collaboration with technology companies and trade associations, as well as launching a service-industry tax campaign (“No Taxes on Tips”) that grew from a state-level message into a national policy debate.

Hernandez currently advises federal and local campaigns across the country on media strategy, executive positioning, digital growth, and message discipline. He has managed more than $20 million in program budgets, directed multi-vendor agency teams, and led multicultural communications efforts for audiences ranging from beat reporters and voters to policymakers and corporate leaders.

He is also the founder of Daydeau, a unified operations platform designed to streamline planning and execution; President of MMEG Records; and co-owner of a Henderson, Nevada small business generating more than $500,000 in annual revenue.